True Transformation Program

Have you had any of the following questions or concerns lately:

  • Is my body broken?
  • I can’t seem to lose weight, even doing everything right.
  • How can I get fit when I feel so run down?
  • I need a plan that’s flexible enough for my crazy schedule.
  • I can’t just blindly follow — I need the how and the why.

I understand that and those are legitimate concerns. The results you’re after are attainable and sustainable – with holistic fitness coaching. I guarantee it.

Transform your body forever.

Lasting body transformations don’t come from dieting or hardcore fitness programs. They come from proven, research-driven methods that continue to work with tens of thousands of people of all shapes, sizes, and lifestyles. And they happen when you have a world-class coach in your corner to keep you on track and guide you step-by-step toward total transformation.

You tell me what you want to do. I’ll help you do it. First, I will learn about your lifestyle, needs, and specific goals. Then, over the course of the program, I’ll support you with everything you need to look, feel, and perform better than you thought possible.


What you can expect from the True Transformation Program:

Small practices. Big changes.

I’ll take your complex nutritional goals and break them down into small, strategic daily practices that add up to massive transformation. Through the program, you’ll gain the habits and tools you need to make your results last a lifetime.

A nutrition plan that fits into your life.

We’ll start with you — your life, needs, and goals. Then we’ll develop a plan that fits perfectly into your life and leads you step-by-step toward your desired outcome — whether you want to lose weight, gain muscle, or have more energy.

Exercise programs you can do anywhere.

Gym membership? Rather workout at home? Travel much? Have an injury? Whatever your situation and skill level, my training programs will fit into your life, no matter how much (or how little) time you have.

Someone in your corner each step of the way.

I’ve spent the last thirteen years of my life dedicated to learning all about nutrition, exercise, the integration between the two, human behavior, and human physiology. What have I realized from all this? There is no one-size-fits-all plan to lose fat.

Whatever obstacles come up for you, I will be able to support you in modifying your program or offering new solutions. Communication with me will be regular and flexible – you can reach out anytime within the new coaching platform, with options to connect by phone, text, or video chat. We got this.

Research based. Science proven.

The methods and curriculum have been tested and proven with thousands of clients. This isn’t educated guessing.

Your transformation for half the cost of your daily Pumpkin Spice Latte.

The price of the True Transformation coaching program is $77 USD plus tax per month for 12 months. You’ll get the best personal coaching — along with daily practices, lessons, and workouts — for about the cost of just one personal training session with me. And you’ll get results that will last a lifetime.

If you want all the above AND you’d like to join me for 12 group training sessions each month (offered M, T, Th at 5:30pm, 6:15pm and 7:00pm), it’s only $157 USD plus tax per month for 12 months. This also includes membership to Kakaako Fitness.

Results 100% guaranteed.

I’ll coach you for the entire year. You’ll get into the best shape of your life or it’s free. Stick with the program for 12 months — and if you’re not happy I’ll give you back every penny. Why? Because it’s the right thing to do.

No risk. No kidding.


Frequently Asked Questions


What is the True Transformation program?

It is a 12-month program that guides you through dramatic (yet sustainable) changes in your eating and exercise habits with help from me.

After 13 years in the fitness industry, I’ve seen dozens of diet and exercise fads come and go. That’s why TF doesn’t follow fads. In this program, we’ll take complex nutritional problems and breaking them down into small, strategic daily practices – small practices that are designed to fit into your busy lifestyle.

True Transformation includes:

  • A structured year-long nutrition/training program to help keep you consistent.
  • An expert coach to give you feedback, make adjustments to your program, and help keep you accountable.
  • Strategic daily nutrition practices that fit into your lifestyle.
  • Expertly-designed training programs, customized to your skill level, goals, and time available.
  • $5,000 in prize money. We stack the deck in your favor and give you something positive to shoot for.
  • Guaranteed results. Stick with it for a year, and if you don’t get what you’re looking for, you get a full refund.

Who is True Transformation for?

It is for men and women who want to get in the best shape of their lives – for the rest of their lives. It’s for people with busy schedules who want personal accountability, a structured nutrition program to follow, and a coach to help keep them consistent and on-track.

The main focus of the program is to strategically help you improve your eating and exercise habits – all within the context of your day-to-day life. There are no crazy diet or exercise programs to follow; instead, the program is meant to support our clients to build the habits they need to get results that last forever.

Who is True Transformation NOT for?

True Transformation is not for figure or fitness models, professional bodybuilders, or high-level athletes training for a particular sport.

If you rarely struggle with staying consistent with your exercise or eating habits, then we’re not a good choice for you.

Will True Transformation work for me?

If you follow our recommendations and stick with it for the full year then yes, you will get results.

But you have to commit to making small strategic changes in your life.

That’s something no one ever likes to admit about getting in better shape: it takes work, time, and determination.

Changing your body isn’t easy, but it is possible.

Want to lose weight? Eat better? Feel less stressed? Get more sleep?

Once you make the commitment to get in better shape, I’ll be with you every step of the way. When life pushes you around and difficulties come up, I’ll help you push back.

We’ll stack the deck in your favor and give you every advantage I know of. Over the course of 12 months, you’ll learn everything you need to look, feel, and perform at your best.

That’s my promise.

Do you really guarantee results?

Absolutely. I guarantee this program because it’s the right thing to do.

Stick with the program for a year and follow my recommendations. If you don’t get what you’re looking for at the end of the year, I’ll give you a full refund.

What will I learn in the True Transformation program?

You’ll learn essential habits plus how and when to do them.

One by one, you’ll build a strong foundation of simple habits that you can use anywhere, any time… forever.

You’ll learn about nutrition and exercise.

Enough to help you understand what you’re doing and why. But not so much that it’s overwhelming, confusing, or boring. You already have enough on your mind, after all.

You’ll learn how to work out properly and safely.

Every exercise I give you has video and step-by-step instructions. I’ll show you how to adjust every exercise to match your fitness level, skill, and mobility.

You’ll learn how to take care of you.

You’re probably caring for a lot of other people in your life already… everyone, that is, except you. You’ll learn to put on your own oxygen mask so that you can help others better.

You’ll learn how to challenge yourself… when you’re ready.

There’s a big world of cool stuff and personal growth out there. When the time comes, you’ll be ready to make the leap.

You’ll learn how to keep building on that foundation.

At the end of a year together, it’s not “over”. You are welcome to come back for another round, I can help you figure our what’s your “next level”, or show you how to maintain the habits you’ve already built.

You’ll learn about YOU.

Throughout the program, you’ll “write your Owner’s Manual”. This will enable you to explore what YOU want, need, and care about. What YOUR unique body needs to thrive. After all, it’s YOUR body, YOUR life, and YOUR coaching journey.

Do you give me a meal plan?

No, this program isn’t about meal plans.

Meal plans and diets aren’t really that useful or sustainable. People often feel like they’re either “on” them or “off” them. They feel like they’ve failed and are beyond hope if they’re not eating perfectly at every meal.

This is completely different: You build a set of sustainable habits that will serve you for the rest of your life.

This means you get to choose – with my help – which foods are best for you, when to eat those foods, and how much to eat of them.

Why coaching? Can’t I just pick up a diet book? Or watch a DVD program?

If you take an honest look at your life – and at the lives of the people you most respect and admire – you’ll notice something interesting.

As human beings, we’re rarely ever transformed by reading more books or articles. Or from watching a documentary. Or from taking a class.

Instead, most transformative change happens through a real relationship with another human being – usually a coach or a mentor.

Sure, you can try another diet book or read a few more articles, especially if you love thinking about exercise and nutrition. If you get great results with those tools, great. But if you’re having trouble putting what you know into action, True Transformation is for you.

Truth is, I do love books. I own hundreds of books and I’ve even contributed to a couple.

But diet and fitness books rarely help us make dramatic, consistent changes in our lives.

Books typically present too much new information at once. They get you all fired up about a “new” way of doing things… which lasts for a few days. Then you’re back to where you were before.

Of course, while most of us think we need to learn everything at once, research shows the exact opposite: When we want to improve ourselves, the only way to do it is to change one thing at a time.

That’s why coaching (being led and guided by someone a little further along the path than you) and social support (being surrounded and encouraged by like-minded people) are so important.

The formula is simple: I deliver coaching, social support, and a process that encourages real change.

And that’s not something you can find in a book.

I’m a beginner with a lot of weight to lose. Will this work for me?

Yes. I’ve worked with lots of people of all shapes, sizes and ages who are new to exercise and healthy eating. And at Transformations Fitness, I do my best to make sure all beginners work at a pace that’s comfortable for them.

I’m NOT a beginner. Will this work for me?

Yes,  because the interactions you’ll have with me are tailored to their needs and goals—it’s not a “one size fits all” program.

Oftentimes, people with experience enjoy handing the reins over to me for a while. I take care of the nutrition and exercise programming so they can focus on improving other parts of their lives. Along the same lines, I also have a coach who writes my training programs.

What if I don’t have much weight to lose but just want to eat better?

It’s great that you don’t have a lot of weight to lose. It means you’re starting out with a big advantage.

Of course, lifelong fitness and health is more than losing weight. With True Transformation, you’ll learn how to maintain a lean and healthy body for life. Plus you’ll develop a new, healthier relationship to food and eating. And that’s something fewer than 5 percent of people know how to do.

I’m interested in building muscle. Is this for me?

Yes. I have custom exercise programming and nutrition habits specifically for people who want to gain muscle.

I’m thinking of joining with a friend or partner. Can we do the program together?

Of course. I encourage friends, partners, and family members to join together. That immediate social support makes a real difference for many.

What’s with the prize money?

From what I can tell, most people just get lectured all the time about how they look or about how they’ll be stricken by all kinds of terrible diseases and die if they don’t start to eat better.

That kind of negativity doesn’t motivate most people, regardless of the goal; it just comes off as condescending, annoying and overwhelming.

In my experience, big, inspiring goals are much easier to achieve when something big is at stake.

Will you require progress photos? Do I have to do those?

Well, technically, the program don’t require progress photos. They’re completely optional. Although I really do encourage you to stretch yourself, get out of your comfort zone, and give this method a try.

The reason behind requesting progress photos is to visually document the changes you’re making during the program.

Of course, at the end of your coaching experience, if you’re really proud of your transformation and want to be featured as a finalist, I’ll ask for your permission to do so.

But, before that, the pictures will be kept totally private at all times.

How much does it cost?

The price of the True Transformation coaching program is $77 USD plus tax per month for 12 months. You’ll get personal coaching — along with daily practices, lessons, and workouts — for about the cost of just one personal training session with me. And you’ll get results that will last a lifetime.

If you want all the above AND you’d like to join me for 12 group training sessions each month (offered M, T, Th at 5:30pm, 6:15pm and 7:00pm), it’s only $157 USD plus tax per month for 12 months. This also includes membership to Kakaako Fitness – a full gym with all the equipment you would ever need.

Will I have to spend a lot of money on food and supplements?

When it comes to food, most clients actually end up saving money on their grocery bills.

This is because they make more informed, careful decisions, eat out less, and spend fewer dollars on processed novelty foods, replacing them with whole, delicious natural foods.

As for supplements, I may recommend a few health-oriented products, based on your unique needs and goals. However, these are completely optional.

Will I need to join a gym?

Nope, you don’t have to join a gym to be successful with the True Transformation coaching program. All the exercise programs can be performed at a gym or at home.

I don’t live in Hawaii. Can I still participate?

Of course. The whole program will run through an online coaching system. No matter where you live, I can help.

I like to (Crossfit, do group exercise classes, etc). Can I still do the stuff I love while getting coaching?

Of course. Keep doing what you love. That’s the whole point of the True Transformation program – to learn how to eat and exercise in a way that’s fun and sustainable. And to do this all while living a fuller life.

Once you get started, we’ll work together to figure out how to structure things.

I already have a personal trainer. Can I keep that up while getting coaching with True Transformation?

Yes, if you want to continue with both, that’ll work. In fact, I think with True Transformation AND your in-person coach, you’ll be unstoppable.

Once you sign up, just let me know that you’re working with a local trainer and we’ll make sure to integrate the two.

I have a few injuries. Can I still join?

Yes. We all go through injuries, so I understand where you’re coming from. Once you’ve signed up, you’ll simply work with me to find some easy and effective alternatives to certain movements.

I follow a special diet (plant-based, vegan, Paleo, intermittent fasting). Will you still work with me?

Definitely. The nutrition habits are easily customizable. All you have to do is let me know what your dietary preferences/restrictions are.

How long does the program run for?

True Transformation lasts for 12 months. A full year is the most effective time period for building the habits necessary for life-long health and fitness.



If you’re ready to build a better body and get in control of your health once and for all, I’m here to help. You may have tried doing it alone. Now try with someone who’s ready, willing, and able to help you overcome the challenges and difficulties that arise.

I hope to have the opportunity to help you transform your body and life forever.

The next step is up to you.


Expect Success,




Tony Rodriguez Larkin, MS, CSCS, Pn1

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